stock food photography
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marketing

13 Stock Food Photography Websites to Power Your Restaurant Marketing

When it comes to marketing your restaurant online, you might be tempted to use stock food photography images that you can easily download and put on your website or social media feed. In the long run, you don't want to rely solely on stock images to promote your restaurant. Potential customers want to see actual photos of your space, your...

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how to market your restaurant
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marketing

How to Market Your Restaurant Design on Social Media

Your food, your drinks, and your people are often at the front of your mind when it comes to developing a marketing plan for your restaurant. But the design of your restaurant is also a crucial asset when it comes to developing a marketing plan. The design of your restaurant sets the mood and atmosphere of the dining experience. Presenting...

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restaurant culture
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marketing

8 Restaurant Culture Tips for Increased Sales and Profits

At the heart of every successful restaurant is a company culture that sets the tone for how the staff interacts with customers and with other team members. A positive and thriving company culture will contribute to better restaurant sales because your staff will be more motivated and proud to work for your establishment. A good company culture promotes the quality...

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restaurant profitability
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marketing

6 Habits for Making More Upsells and Increasing Restaurant Profitability

As anyone in the restaurant industry will tell you, most establishments operate on a very thin profit margin. That means that restaurateurs must be especially sensitive to food and labor costs. A small miscalculation here and another there can adversely impact a restaurant's profitability and cash flow. Many people that get into the restaurant business do so because they are...

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reclaimed wood bar top
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marketing

12 Out-of-the-Box Restaurant Marketing Ideas Using Social Media

Marketing your restaurant on social media is a standard part of operating a restaurant these days. However, it won't do you much good to just have Facebook, Twitter and Instagram accounts that you update with boring posts every couple of weeks. To really boost your business and engage your customers, you must actively update your accounts with compelling content...

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reclaimed wood table tops
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marketing

Why Do Restaurants Fail? 8 Causes You Should Watch Out For

Starting a restaurant is no easy task, and there are plenty of people who think they have what it takes. With the right know-how, your restaurant should thrive. However, there are a lot of new owners who get into the business unprepared for the multitude of challenges that will face them. It is often said that the restaurant industry has...

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reclaimed wood tables
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marketing

Restaurant Event Ideas to Bring New Customers and Promote Your Brand

Make your slow nights jam-packed with a calendar of well thought out bar and restaurant events. By hosting a variety of unique occasions, you'll give new and old customers a reason to visit on a regular basis and will boost your business in the process. Not only that but every time someone promotes the event, they are also promoting...

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marketing, restaurants, technology

How Bars and Restaurants Should Use Instagram To Attract More Customers

  How Bars and Restaurants Should Use Instagram To Attract More Customers Using social media to promote your bar or restaurant can be daunting at first, especially with Instagram, where you solely post pictures. It could be as easy as taking pictures of food and drinks, but to compete with competitors using social media in creative ways is a must in...

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marketing

Appealing to Foodies

Appealing to Foodies Foodies are a selective bunch. They're also very likely to blog about restaurants are at least leave reviews or talk about their experience on social media, which can have an impact on your business. How do you appeal to them? It starts with ambience. The tables should be well lit without it having a spotlight on them and the décor should be...

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